About Us
Ruby Cymrot-Wu
Founder & Principal Consultant
Ruby transforms organizational ambiguity into executable people strategy. She helps leadership teams turn complex HR challenges into clear, actionable solutions that drive business results.
With 15+ years leading People Operations and Total Rewards at high-growth companies like Instacart and Headspace, Ruby has guided 30+ organizations through critical talent, compensation, and organizational design challenges. Her approach is both strategic and pragmatic - she identifies the highest-impact levers for change and builds people infrastructure that evolves with your business.
Ruby brings expertise in People Operations, compliance, change management, compensation design, and HRIS implementation - with a particular focus on startups powered by frontline teams. She excels at building scalable HR functions that balance growth demands with strategic rigor.
Based in the East Bay, California, where she explores the state's coasts and forests with her wife and kid.
Mina Rozenshine
Founder & Principal Consultant
Mina partners with founders and CEOs to build exceptional teams and transform HR into a strategic advantage. She helps leaders turn people challenges into competitive differentiators that fuel growth.
With 12+ years leading People and Talent functions at high-growth, venture-backed startups, Mina brings both operational and strategic expertise to every engagement. As former Chief People Officer at STRIVR, she built and scaled the HR and Talent Acquisition teams over six years, navigating rapid growth and organizational complexity.
Mina brings expertise in people strategy, executive HR advisory, talent acquisition, performance management, leadership development, and organizational design - with a particular focus on high-tech startups. She excels at making culture and talent a measurable competitive advantage.
A Certified Co-Active Coach and SHRM-CP, Mina combines deep listening with practical problem-solving to help leaders answer critical questions: Who do we need? When? How do we keep our best people engaged? She builds talent infrastructure that attracts, develops, and retains top performers.
Fluent in Hebrew and English, Mina is based in the East Bay, California.